Posts Tagged ‘new seed range’

David Domoney Shares his Knowledge and Enthusiasm for ‘Grow Your Own’ with our Sales Force

June 5th, 2018 | News | 0 Comments

This year, our Sales Conference was visited by Love Your Garden presenter David Domoney who gave an enthusiastic presentation about gardening and shared his experience of garden transformations.

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David Domoney joined forces with Mr Fothergill’s to develop David Domoney’s Get Growing seed range for the 2018 season. Aimed at newcomers to grow-your-own, the collection includes 66 of the most popular vegetable varieties and 10 easy to use seed mats and tapes. Packet backs offer simple, jargon-free instructions and a QR code links to further ‘on the spot’ advice from David.

Packet fronts employ easy reference icons designed to sell the simplicity of the products. In store, the stand-alone range is displayed A to Z, and includes smaller pea and bean packets more suited to smaller scale growing and beginner gardeners than traditional pea and bean packaging.

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Sales of David Domoney’s Get Growing seed range has exceeded our initial expectations, the collection has beaten the season’s forecast.

Ian Cross, our retail marketing manager says: “We are really pleased with the positive reaction we have had from retailers and their customers. David Domoney’s Get Growing range is the perfect starting point for everyone new to growing vegetables from seed and fits perfectly with David’s passion for encouraging everyone to discover the life-long joy that gardening can provide.”

Among top selling varieties are Cress, Coriander, Carrot Finger and Flat leaved Parsley.

Seed packets have a suggested selling price from £1.35 to £3.49. To find out more about the Mr Fothergill’s range, log on at www.mr-fothergills-trade.com or telephone 01638 554111.

New Flower Varieties Seed Range

February 28th, 2018 | News | 0 Comments

We have expanded our flower range with the introduction of eleven new and four exclusive varieties for the 2018 season, all of which promise colourful backdrops as well as distinctive shapes and blooms.

Verbena-Scentsation-new-Mr-Fothergills-flower-seed-varietyVerbena Scentsation (RRP £2.69 for 50 seeds) is our own super-scented compact variety. Developed from an unusual specimen discovered by trials manager Brian Talman. An annual verbena not only pretty enough for patio pots, but also has the potential to be a scented star in vases and posies. This half hardy annual flowers from summer to autumn. The plants grow up to 20cm high and create a beautiful carpet of fragrant pink, white and bright purple flowers.

Sweet Pea Lady Salisbury (RRP £2.45 for 20 seeds) is named after the patron of Capel Manor College, Lady Salisbury. Lady Salisbury is a passionate gardener as reflected in the magnificent grounds at Hatfield House. She has visited the Mr Fothergill’s trials ground and demonstrated a keen interest in our work in ensuring the quality of seed supplied. The easy-grow annual is ideal for use on trellis, fences and frames, offering a long summer of colour and fragrance. The classic, highly scented, grandiflora blooms are cream and white, many with picotee edges in blue, pink or lavender. Being long-stemmed it is superb for cutting as well as garden display.

Other exclusive flowers added to the range include: Calendula Orange Flash (RRP £2.29 for 75 seeds enough for 50 plants) which is an uniquely bicoloured, dwarf variety with double blooms in warm tones of orange, apricot and caramel up to 10cm across. Plants are attractive with a nice bushy habit. Adds beautiful colour and style as a cut flower in arrangements. Excellent in landscapes and borders where it exhibits impressive garden performance. Cosmos Double Dutch White (RRP £2.29 for 30 seeds) has large double and semi-double, extremely showy, long flowering blooms. Plants are tall with an attractive bushy habit that makes it an ideal border variety.

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Calendula Orange Flash

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Cosmos Double Dutch White

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Sweet Pea Lady Salisbury

 

 

 

 

 

 

Among the new varieties in our Mr Fothergill’s main seed range are:

Lupin Avalune Bicolour Mixed (RRP £2.05 for 30 seeds),
Marigold (French) Red Knight (RRP £2.29 for enough seeds for 30 plants),
Poppy American Legion (RRP £2.29 for 2000 seeds),
Poppy Maanzaad (Bread Seed) (RRP £2.29 for 1000 seeds),
Sunflower Sun King (RRP £2.69 for 20 seeds),
Sweet Pea Little Red Riding Hood (RRP £2.29 for 20 seeds)
Sweet Pea Turquoise Lagoon (RRP £2.29 for 20 seeds).

 

Visit your local garden centre for the full range or head over to www.mr-fothergills.co.uk

RHS Award of Garden Merit seed range Offers Sowing Success for Home Gardeners

February 13th, 2018 | News | 0 Comments

Mr Fothergill’s marks its RHS preferred partner status with the launch of a trusted AGM seed range for 2018

Gardeners can make their selections for 2018 from a brand new flower and vegetable seed range, safe in the knowledge that the varieties have been tried, tested and recommended by experts at the Royal Horticultural Society.

The launch of our RHS Award of Garden Merit (AGM) seed range follows our appointment as preferred partner for licensed seed products for the RHS, a testament to the quality of Mr Fothergill’s seed. Ian Cross, retail marketing manager at Mr Fothergill’s, said: “We trial all varieties in UK conditions before releasing them into our general seed range, but we have gone even further in the search for trusted garden varieties with our new RHS AGM collection. We have worked closely with the RHS to develop a range that we all agree is the best it could possibly be for home gardeners.”

To carry the prestigious AGM logo, all plants in the range have been grown and tested in RHS Gardens and judged by a forum of industry experts. Plants only receive the award if they are proven to have excellent garden performance and are stable in form and colour. They also have to show reasonable resistance to garden pests and diseases.

Cathy Snow, RHS licensing manager, adds: “The AGM ‘seal of approval’ tells gardeners that the plant performs reliably in the garden and is the ultimate guarantee of quality. Mr Fothergill’s has a well-earned reputation for its passion to supply the very best quality gardening products and we are delighted to be partnering with such a highly respected company. Mr Fothergill’s seeds are the only RHS endorsed seed range available.”

Early sales show that Erigeron Profusion, a hardy perennial and Ammi majus, an easy to grow cut flower are the top choices from the flower seed range, whilst Broad Bean Imperial Green Longpod and Sweet Corn Lark F1 are favourites in the vegetable seed collection.

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Available now from selected garden retailers and on our website, the range comprises 61 top-performing flower varieties and 57 choice vegetables all winners of the RHS AGM award.

Not only will gardeners be guaranteed excellent performance from the new range, they will also be doing their bit for local wildlife and the charitable work of the RHS. The flower varieties in the collection have, wherever possible, been selected from the RHS Perfect for Pollinators list, maintained by RHS entomologists and beekeepers.

View the range at selected garden retailers or visit www.mr-fothergills.co.uk