Posts Tagged ‘Fleuroselect status’

Mr Fothergill’s Trial Ground Awarded Fleuroselect Status

January 14th, 2020 | News | 0 Comments

Mr Fothergill’s Seeds, the Newmarket-based seed experts, are delighted to announce our selection as a trial site for Fleuroselect, the international organisation for the ornamental plants industry.

The company will now undertake trials of newly bred, yet to be launched, ornamental varieties on our trial field site and evaluate according to criteria such as wow factor, innovation, and technical features such as floriferousness and garden performance. The assessments will count towards the award of prestigious Fleuroselect gold medals and approved novelty awards.

The last of the UK seed companies with a fully functioning field trial, we will be the furthest west of all the 18 Fleuroselect trial grounds which stretch across mainland Europe to Russia in the east.

A colourful photo of the Mr Fothergills Trial Ground 2017

Tim Jeffries, commercial director at Mr Fothergill’s and a member of the Fleuroselect Home Garden Committee, said: “We are delighted to become a Fleuroselect trial facility as it is further recognition of our place as a leader in the European seed industry. Our trials, run by Brian Talman who has 60 years of horticultural experience, have long been recognised as among the very best of their type in Europe. Although quality control is the main driver of our trials, we also seek to evaluate forthcoming new varieties and their suitability for UK gardeners and this development sits perfectly with that aim.”

Sally van der Horst, secretary general of Fleuroselect added; “Mr Fothergill’s have long been an important member of the Fleuroselect family and a driver for the interests of the home gardener. We are so happy that such a prestigious home gardeners’ trial will include Fleuroselect entries.”

Fleuroselect celebrates its 50th anniversary in 2020 and allows industry professionals to join together to test and evaluate new pot and bedding plants, promote award winners, protect member varieties, network with each other and contribute to the development and advancement of the industry as a whole. The current membership comprises approximately 75 pot and bedding plant breeders, producers and distributors, mostly European, but also from Japan, Russia, the U.S., China and Thailand.