Posts Tagged ‘Fleuroselect 50th anniversary’

Mr Fothergill’s Trial Ground Awarded Fleuroselect Status

January 14th, 2020 | News | 0 Comments

Mr Fothergill’s Seeds, the Newmarket-based seed experts, are delighted to announce our selection as a trial site for Fleuroselect, the international organisation for the ornamental plants industry.

The company will now undertake trials of newly bred, yet to be launched, ornamental varieties on our trial field site and evaluate according to criteria such as wow factor, innovation, and technical features such as floriferousness and garden performance. The assessments will count towards the award of prestigious Fleuroselect gold medals and approved novelty awards.

The last of the UK seed companies with a fully functioning field trial, we will be the furthest west of all the 18 Fleuroselect trial grounds which stretch across mainland Europe to Russia in the east.

A colourful photo of the Mr Fothergills Trial Ground 2017

Tim Jeffries, commercial director at Mr Fothergill’s and a member of the Fleuroselect Home Garden Committee, said: “We are delighted to become a Fleuroselect trial facility as it is further recognition of our place as a leader in the European seed industry. Our trials, run by Brian Talman who has 60 years of horticultural experience, have long been recognised as among the very best of their type in Europe. Although quality control is the main driver of our trials, we also seek to evaluate forthcoming new varieties and their suitability for UK gardeners and this development sits perfectly with that aim.”

Sally van der Horst, secretary general of Fleuroselect added; “Mr Fothergill’s have long been an important member of the Fleuroselect family and a driver for the interests of the home gardener. We are so happy that such a prestigious home gardeners’ trial will include Fleuroselect entries.”

Fleuroselect celebrates its 50th anniversary in 2020 and allows industry professionals to join together to test and evaluate new pot and bedding plants, promote award winners, protect member varieties, network with each other and contribute to the development and advancement of the industry as a whole. The current membership comprises approximately 75 pot and bedding plant breeders, producers and distributors, mostly European, but also from Japan, Russia, the U.S., China and Thailand.

Year of the Rudbeckia and Cucumber Launched for Mr Fothergill’s by Sally van der Horst of Fleuroselect

August 16th, 2019 | News | 0 Comments

Mr Fothergill’s Seeds were delighted to welcome Sally van der Horst, Secretary General of Fleuroselect, as the keynote speaker at the August Open Day for the gardening press at their Kentford trial grounds, where over 2,000 seed lots are tested annually. She was delighted to be part of the Suffolk company’s launch of the plant of the year campaigns for 2020 – Rudbeckia and Cucumber.

Sally van der Horst of Fleuroselect speaking at the Mr Fothergill's Press Day 2019

Sally explained the role of Fleuroselect, who will celebrate their 50th anniversary next year, as the international organisation which represents breeders and producers of the starting material for pot and bedding plants, both seed and cuttings. Through a system of European trials, varieties are assessed for those which specifically show excellence in breeding which could then become Fleuroselect Gold Medal winners and FleuroStar winners.

Sally explained that UK companies had been at the core of Fleuroselect since its creation in the 1970’s which is a role Mr Fothergills had been pleased to continue. She commented “the youthful Mr. Fothergill’s joined Fleuroselect after they set up business and have been a proud and positive supporter ever since. They are part of the group of companies within Fleuroselect who focus on supplying the Home Garden Market. Filling and selling seed packets accounts for most of their main business and I am sure if you look at their assortment there are many wonderful varieties that have received a Fleuroselect Gold Medal.”

Sally continued to praise Mr Fothergills by saying: “Our Home Garden group has not sat still. Just over 10 years ago we got together to look at how we could talk to each other and better share ideas on a Pan-European scale. Mr. Fothergill’s has been on the organising committee for that from the start, now through our great friend and supporter, Commercial Director, Tim Jeffries.”

The Home Garden Group developed a Plant of the Year campaign to promote one crop each year in both flowers and vegetables that is suitable for Hobby Gardeners starting first with the Sunflower which was supported by a spectacular display at RHS Wisley of over 180 varieties. Not only was the trial a delight for the public, who had the opportunity to vote for their favourite, but there were visitors from breeding companies from all over Europe and even Japan paying a visit.

From displays at one successful location at Wisley, there are now displays in Ireland, France and Germany. 2019 is the year of the Nasturtium and the Carrot and we have Nasturtium trials at RHS Harlow Carr and Hyde Hall as well as the Jardins des Plantes in Paris, Ega Park in Erfurt, Teagasc, Ashtown Food Research Centre in Dublin and the spectacular Blumeninsel Mainau on Lake Constance. We look forward to similar displays in 2020 for rudbeckia and cucumbers.

Sally explained the rationale behind the campaigns “We believe that the campaign highlights the diversity in each species, and we hope that gardeners will branch out and try some of the newer varieties. We use children in the photography as we have high hopes that it will encourage them to develop and maintain pleasure in gardening. You can’t start young enough.”