Posts Tagged ‘David Domoney’

Mr Fothergill’s Announces RHS Range Extension, Introduces New Varieties for the Year of the Cucumber and Refreshes David Domoney Healthy Start POS for 2020 Season

May 14th, 2019 | News | 0 Comments

David Domoney stand has a new look for 2020 - Make a healthy startFollowing the success of the RHS Award of Garden Merit flower and vegetable ranges, Mr Fothergill’s has added a range of seed collection packets in partnership with the experts at the RHS.

The additional range consists of 16 collection packs on a compact hotspot stand. Among 8 flower collections customers can choose from themes like ‘Flowers for Hanging baskets’ or ‘Flowers for Drought-Resistance’ and 8 vegetable collections such as ‘Vegetable Superfoods’ or ‘Vegetables for Heirloom Crops’. Each pack contains 6 specially chosen varieties and has a suggested selling price of £4.99. With eye catching packaging and POS featuring Matthew Pottage, RHS Wisley’s Garden Curator, the collection is easily sited alongside the RHS AGM seed ranges or as a stand-alone display.

Supporting Fleuroselect’s Year of the Cucumber, Mr Fothergill’s has added a new variety to its existing selection. Cucumber Swing F1 (RRP £2.55 for 5 seeds) can be grown outdoors and produces medium size fruits with a small core.

Mr Fothergill's supporting Fleuroselect's Year of the Cucumber Mr Fothergill's supporting Fleuroselect's Year of the Cucumber

The David Domoney stand has a new look for 2020. Make a healthy start… is a new message promoting the importance of eating a ‘rainbow of colours’ for the best diet. Nutritional facts featured on point of sale show what vitamins are in vegetables people eat every day and the free booklet teaches what else to grow to enrich everyone’s diets.Mr Fothergill's Sweet Pea Mayflower 400 commemorates the 400th anniversary of the Mayflower’s pioneering voyage

Among other new and exclusives there is Sweet Pea Mayflower 400 named after the ship that transported the first English Puritans, known today as the Pilgrims, from Plymouth to the New World in 1620. 2020 will commemorate the 400th anniversary of the Mayflower’s pioneering voyage. Sweet Pea Mayflower 400 (RRP £2.40 for 20 seeds) is a ‘Spencer’ type, bred by Keith Hammett and produces frilly flowers in a pastel pink flake on a cream background. Vigorous and free flowering, with a medium scent.

Make a New Gardening Year’s Resolution and Get Growing Veg with David Domoney – for Mind, Body and Flavour!

February 14th, 2019 | News | 0 Comments

Have you thought about starting to grow vegetables but you feel it is overwhelming, too difficult or not sure of the benefits? Well, gardening has many advantages and eating vegetables from your own garden is a great way to ensure you are getting the most in terms of nutrition, flavour and value.

Gardening is good for us. It makes us happy because physical exercise releases endorphins which trigger positive feelings. Iowa State University has conducted research and suggests that planting can burn 177 calories in men and 135 calories in women every hour, and weeding can burn 157 calories for men and 156 for women!1

If you are not convinced yet… Gardening is a creative art that allows us to express ourselves, but it is also a way of caring for something, gives us satisfaction, pride and a sense of purpose2.

Get Growing with David Domoney and Mr Fothergill'sGet Growing with David Domoney and Mr Fothergill's

Mr Fothergill’s has teamed up with gardening expert David Domoney to create the Get Growing seed range aimed at newcomers to grow-your-own. The collection comprises 56 of the most reliable vegetable varieties in the Mr Fothergill’s range, plus 10 easy to use seed mats and tapes for no-effort sowing.

Though aimed at building confidence and ensuring success among new gardeners, both novice and experienced growers will benefit from the tried and tested range of quality seeds. Each packet offers simple, jargon-free growing instructions and easy reference icons, while a QR code on every packet links gardeners to further ‘on the spot’ advice from David’s website www.daviddomoney.com

Get Growing with David Domoney and Mr Fothergill's

David Domoney said: “I am delighted to be working with the team at Mr Fothergill’s. Growing seeds is such great fun, and I want my range to encourage many more budding gardeners to get growing from seed. Whether garden experts or first-timers connecting with a plant, the moment seed germinates is a special experience that everyone should enjoy.”

Visit your local garden centre for the full range or head over to www.mr-fothergills.co.uk

1https://www.daviddomoney.com/get-fit-gardening/

2Gardening as a mental health intervention: A Review by Jane Clatworthy, Joe Hinds and Paul M. Camic

Gardening: The Feel Good Factor by Thrive

David Domoney Shares his Knowledge and Enthusiasm for ‘Grow Your Own’ with our Sales Force

June 5th, 2018 | News | 0 Comments

This year, our Sales Conference was visited by Love Your Garden presenter David Domoney who gave an enthusiastic presentation about gardening and shared his experience of garden transformations.

Mr-Fothergills-sales-force-and-David-Domoey

David Domoney joined forces with Mr Fothergill’s to develop David Domoney’s Get Growing seed range for the 2018 season. Aimed at newcomers to grow-your-own, the collection includes 66 of the most popular vegetable varieties and 10 easy to use seed mats and tapes. Packet backs offer simple, jargon-free instructions and a QR code links to further ‘on the spot’ advice from David.

Packet fronts employ easy reference icons designed to sell the simplicity of the products. In store, the stand-alone range is displayed A to Z, and includes smaller pea and bean packets more suited to smaller scale growing and beginner gardeners than traditional pea and bean packaging.

Mr-Fothergills-David-Domoney-Get-Growing-pea    Mr-Fothergills-David-Domoney-Get-Growing-radish

Sales of David Domoney’s Get Growing seed range has exceeded our initial expectations, the collection has beaten the season’s forecast.

Ian Cross, our retail marketing manager says: “We are really pleased with the positive reaction we have had from retailers and their customers. David Domoney’s Get Growing range is the perfect starting point for everyone new to growing vegetables from seed and fits perfectly with David’s passion for encouraging everyone to discover the life-long joy that gardening can provide.”

Among top selling varieties are Cress, Coriander, Carrot Finger and Flat leaved Parsley.

Seed packets have a suggested selling price from £1.35 to £3.49. To find out more about the Mr Fothergill’s range, log on at www.mr-fothergills-trade.com or telephone 01638 554111.