Posts Tagged ‘David Domoney’

Make a Healthy Start with Mr Fothergill’s and David Domoney this 2020 Season

September 4th, 2019 | News | 0 Comments

David Domoney Make a Healthy Start campaign. Grow to eat the rainbow!

 

‘Make a healthy start’ is a new message promoting the importance of eating a rainbow of colours for the best diet.

It’s no secret that vegetables have the power to boost our health, but did you know that eating a rainbow of colours gives you the best chance of a well-rounded diet? Nutritional facts featured on point of sale show which vitamins are in the vegetables people eat every day.

The booklet, which is included free for customers to take, has also been updated. As well as tips on what to sow and how to start growing, there is seasonal inspiration, interesting facts, vitamins content, a sowing calendar, crop rotation information and more.

 

 

 

A packet of Mr Fothergill's David Domoney Rocket seeds

 

 

Aimed at encouraging newcomers to grow-your-own, the collection includes 56 of the most popular vegetable varieties and 10 easy-to-use seed mats and tapes. Packet instructions offer simple, jargon-free growing advice and a QR code links to further ‘on the spot’ tips from David.

The packet fronts employ easy reference icons designed to sell the simplicity of the products. In store, the stand-alone range is displayed A to Z, and includes smaller pea and bean packets suited better to smaller scale growing and beginner gardeners than traditional pea and bean packaging.

 

 

 

 

David Domonet Make a Healthy Start Point Of Sale standAmong top selling varieties are basil, pea and carrot. David Domoney commented: “The aim in launching the ‘make a healthy start’ stand is to highlight clearly for gardeners the health benefits available to them, to make choosing seed varieties that much easier. Coupled with a rainbow vitamin scale, the packaging guides them through which seeds are best suited to their needs, depending on the food they want to harvest and the individual dietary requirements they might have. This is all in the aim to get people growing at home and reaping the plentiful rewards involved in that.”

Customers who buy a seed packet from the range are then given a chance to win a brand new NutriBullet food processor—the all-in-one Magic Bullet Blender to help nourish your soul. All you have to do to enter the prize draw, is snap a photo of the packet you’ve purchased and upload it to the entry page on the daviddomoney.com website.

Visit your local garden centre for the full range or head over to www.mr-fothergills.co.uk.

Make a New Gardening Year’s Resolution and Get Growing Veg with David Domoney – for Mind, Body and Flavour!

February 14th, 2019 | News | 0 Comments

Have you thought about starting to grow vegetables but you feel it is overwhelming, too difficult or not sure of the benefits? Well, gardening has many advantages and eating vegetables from your own garden is a great way to ensure you are getting the most in terms of nutrition, flavour and value.

Gardening is good for us. It makes us happy because physical exercise releases endorphins which trigger positive feelings. Iowa State University has conducted research and suggests that planting can burn 177 calories in men and 135 calories in women every hour, and weeding can burn 157 calories for men and 156 for women!1

If you are not convinced yet… Gardening is a creative art that allows us to express ourselves, but it is also a way of caring for something, gives us satisfaction, pride and a sense of purpose2.

Get Growing with David Domoney and Mr Fothergill'sGet Growing with David Domoney and Mr Fothergill's

Mr Fothergill’s has teamed up with gardening expert David Domoney to create the Get Growing seed range aimed at newcomers to grow-your-own. The collection comprises 56 of the most reliable vegetable varieties in the Mr Fothergill’s range, plus 10 easy to use seed mats and tapes for no-effort sowing.

Though aimed at building confidence and ensuring success among new gardeners, both novice and experienced growers will benefit from the tried and tested range of quality seeds. Each packet offers simple, jargon-free growing instructions and easy reference icons, while a QR code on every packet links gardeners to further ‘on the spot’ advice from David’s website www.daviddomoney.com

Get Growing with David Domoney and Mr Fothergill's

David Domoney said: “I am delighted to be working with the team at Mr Fothergill’s. Growing seeds is such great fun, and I want my range to encourage many more budding gardeners to get growing from seed. Whether garden experts or first-timers connecting with a plant, the moment seed germinates is a special experience that everyone should enjoy.”

Visit your local garden centre for the full range or head over to www.mr-fothergills.co.uk

1https://www.daviddomoney.com/get-fit-gardening/

2Gardening as a mental health intervention: A Review by Jane Clatworthy, Joe Hinds and Paul M. Camic

Gardening: The Feel Good Factor by Thrive

David Domoney Shares his Knowledge and Enthusiasm for ‘Grow Your Own’ with our Sales Force

June 5th, 2018 | News | 0 Comments

This year, our Sales Conference was visited by Love Your Garden presenter David Domoney who gave an enthusiastic presentation about gardening and shared his experience of garden transformations.

Mr-Fothergills-sales-force-and-David-Domoey

David Domoney joined forces with Mr Fothergill’s to develop David Domoney’s Get Growing seed range for the 2018 season. Aimed at newcomers to grow-your-own, the collection includes 66 of the most popular vegetable varieties and 10 easy to use seed mats and tapes. Packet backs offer simple, jargon-free instructions and a QR code links to further ‘on the spot’ advice from David.

Packet fronts employ easy reference icons designed to sell the simplicity of the products. In store, the stand-alone range is displayed A to Z, and includes smaller pea and bean packets more suited to smaller scale growing and beginner gardeners than traditional pea and bean packaging.

Mr-Fothergills-David-Domoney-Get-Growing-pea    Mr-Fothergills-David-Domoney-Get-Growing-radish

Sales of David Domoney’s Get Growing seed range has exceeded our initial expectations, the collection has beaten the season’s forecast.

Ian Cross, our retail marketing manager says: “We are really pleased with the positive reaction we have had from retailers and their customers. David Domoney’s Get Growing range is the perfect starting point for everyone new to growing vegetables from seed and fits perfectly with David’s passion for encouraging everyone to discover the life-long joy that gardening can provide.”

Among top selling varieties are Cress, Coriander, Carrot Finger and Flat leaved Parsley.

Seed packets have a suggested selling price from £1.35 to £3.49. To find out more about the Mr Fothergill’s range, log on at www.mr-fothergills-trade.com or telephone 01638 554111.